In fact, I usually write for the beyond belief blog, but this week I would like to contribute an article for this fancy fashion blog.
All the fashionistas know the Irish clothing chain Primark and most of them try to book their annual holiday at least close to one of them. As a matter of fact, it is not even that hard to do so, because Primark just opened their 200th store last year. Until now, the clothing retailer is represented by stores in Ireland, the United Kingdom, the Netherlands, Spain, Portugal and three stores in Germany. Now rumors begin to spread out that Primark might also launch another store in Berlin – good news?
Do we actually want this store in Berlin?
I bet that many people are looking forward to a Primark store in Berlin, but I also wanted to know what my friends and classmates think, therefore I asked a few of them about their Primark experience.
Lea B. from the anything fancy blog immediately replied that she did not like the huge Primark store in London, because she felt that it was too crowded and pretty dirty. Moreover she realized that nobody respected the cloth and everybody just pulled it behind oneself on the ground.
When I told my friend Mia about the rumors, she just got annoyed and said “Fine then, so I can cancel my flight to London now or what!?”
My other friends Milena, who also writes for the beyond belief blog, and Kristin agree that Primark would not be the same, if we have one in Berlin as well. It would be nothing special anymore, nothing you can look forward to. It would just be like every other H&M or Zara and everybody is going to wear it.
During my research I realized that people even think about what to wear when they know they will enter a Primark. It is not because they have to look good, it is more because it practical. Primark is known for long queues in front of the changing rooms, therefore people tend to wear chemise under their clothes and maybe even a skirt and leggings, because it makes it easier to try on the new stuff in between the aisles without getting naked.
Will a Primark store in Berlin achieve sustained success or will it just lose its uniqueness in Germany? Do we really need another Primark store here or would online shopping be enough?